Rica was established in 1994 on the eastern coast of Sicily to both express and embody the natural resources of the island through our products.
In 1994, Mario Puglisi, on a trip to purchase wax for the salon of his two sisters, saw an opportunity. Launching Rica as a small-scale manufacturer of hair removal waxes.
Mario’s dedication and global vision built Rica into a global cosmetics brand known for high quality standards extensive use of natural ingredients, commitment to customer service and to the environment in which we live.
The Rica team from the start viewed our wax products as cosmetics; a very different concept from what existed in the market.The launch of Rica’s groundbreaking Fruit Wax at Cosmoprof of Bologna in 1996 thrust Rica to the forefront of wax producers in Europe.
This was just the beginning, and in 2000 thanks to the investments in Research & Development Rica launched a 3-year long initiative to develop the most Natural and Professional Hair Colour line, Colorica, a combination of a coloring system and a cosmetic treatment.
Rica continued its growth in the professional hair care channel and in 2014 Rica launched a premium hair-care range products Naturica inspired by Mediterranean culture and nature from which all the included sicilian native ingredients take origin.