Rica was established in 1994 on the eastern coast of Sicily to both express and embody the natural resources of the island through our products.
In 1994, Mario Puglisi, a humble and hard working man, was helping his two sisters, both aestheticians, with the management of their salon. On a trip to purchase wax for the salon, he saw an opportunity. Launching Rica as a small-scale manufacturer of hair removal waxes, Mario’s dedication built Rica into a global cosmetics brand known for high quality standards extensive use of natural ingredients, commitment to customer service and to the environment in which we live.
The Rica team from the start viewed our wax products as cosmetics; a very different concept from what existed in the market. This outlook drove the creation of our unique, patented formula, which includes specific nourishing vegetable oils, Titanium Dioxide, Glyceryl Rosinate, Zinc Oxide and Beeswax that together deliver a wax with vastly superior performance, that also provides a much more enjoyable, less painful, experience for the client. The launch of Rica’s groundbreaking Fruit Wax at Cosmoprof of Bologna in 1996 thrust Rica to the forefront of wax producers in Europe.
This was just the beginning, and in 2000 Rica launched a 3-year long initiative to develop the most natural, professional hair colour line possible, using ingredients found in abundance in Sicily. We sought out the most expert advice in the industry, and approached the challenge quite differently: we decided to create a product that was a natural treatment for the hair….that would also deliver a lasting, yet gentle and nourishing, colour. We launched the Colorica line of professional hair colours in 2003, made with 8 natural ingredients, to actually improve the condition of hair every time it is applied.
Rica continued its growth in the professional hair-care channel, and a year later launched Naturica, another professional brand of hair care and treatments with a minimum of 95% natural ingredients in every product. Then Fix Styling line, established to meet the hair styling demands of a discerning, young target.
In 2007, we refurbished our headquarters to improve quality and efficiency. We created a dedicated Product Academy where specialised personnel demonstrate & train aestheticians, stylists, and sales professionals about each product range.
In 2008, Rica launched a premium body care range products in the form of Ricabody. The passion for a land boasting a wealth of natural resources combined with the company’s dedication to high quality natural cosmetics resulted in the creation of Ricabody, a range of body care cosmetics that represents the fruit of Rica manufacturing and research expertise.